360° VISION
“WE ARE NOT JUST ANOTHER LABEL. WE THINK ABOUT FASHION DIFFERENTLY. OUR 360° VISION IS SIMPLE, INTUITIVE, AND INCLUSIVE.”
360° HOLISTIC
We aim to fully understand, make thoughtful decisions, and act with purpose. A holistic approach means considering the impact of every business practice across our value chain, and treating all stakeholders as true partners.
360° CIRCULAR
360° represents a shift away from a linear, throw-away model toward creating fashion that lasts. We design to minimize waste and embrace a philosophy of reuse, repair, and recycling.We create clothing that supports our customers on their journey, celebrating all ages, shapes, and identities. Our pieces empower everyday moments and make special occasions even more memorable.
360° SIMPLE
It’s simple: when you know better, you choose better. We ensure that our customers fully understand whatthey’re getting, offering complete transparency into our products, practices, and prices.
OUR 4 GUIDING PRINCIPLES
INTENTIONAL
- Lead the way in transparency to drive industry change
- Ensure full traceability of our products and understand their impacts
- Design with circularity in mind, focusing on longevity and quality
- Report authentically and truthfully on our practices and progress
IMPACTFUL
- Create lasting social, environmental, and financial value with our partners
- Ensure fair employment across our supply chain
- Use eco-friendly fabrics and eliminate hazardous chemicals
- Minimize packaging waste, opting for eco-friendly solutions
- Reduce our environmental footprint throughout the value chain
INCLUSIVE
- Celebrate all ages, sizes, shapes, and identities in our designs
- Ensure fair pricing that reflects true costs and value
- Create a positive and supportive workplace for all team members
INSPIRATIONAL
- Engage with our community to promote systemic change in the fashion industry
- Embrace a circular economy mindset in all business operations
- Practice sustainability in our office
- Collaborate with peers and innovative industry initiatives
- Positively impact local communities connected to our business activities
OUR ROADMAP
Our goal is to become the most sustainable company we can be. This promise drives us to constantly challenge the status quo. To achieve this, we’ve developed a roadmap with 10 impact areas. Learn more below.
ECO-FRIENDLY MATERIALS
TARGETS
- 100% sustainable fabrics and trims
- Zero discharge of hazardous chemicals
ACTIONS
- Implement our Preferred Materials Standard Guideline in the Sourcing process
- Invest in low-impact fibres and innovative materials
- Create a Chemicals Roadmap in collaboration with mills
FAIR FACTORIES
TARGETS
- Full traceability to factories
- 100% of factories meet sustainability expectations
- Gender equality is promoted at all factories
- Set up programme to promote living wages
ACTIONS
- Roll out of responsible supply chain management system with factories
- Evaluate purchasing practices and impacts on suppliers
- Set up capacity building on equality in cooperation with factories
- Join living wage initiative at industry level
TRACEABILITY
TARGETS
- 100% traceable supply chains
ACTIONS
- Map our supply chains per tier and material
- Regular on-site visits to our factories and suppliers
- Define and implement traceability process and system
TRANSPARENCY
TARGETS
- Implementation of our transparency strategy: Every product openly tells its story.
ACTIONS
- Publish CSR Roadmap and quarterly CSR Reports
- Showcase full transparency on key products on our website
- Publish factory & supply chain spotlights
CUSTOMERS & COMMUNITY
TARGETS
- Design for Inclusivity is embedded in our assortment strategy
- 100% of our communication conveys our vision and values
- Continuous engagement with our community on sustainability topics
ACTIONS
- Create Design for Diversity handbook: all ages, identities, sizes & shapes
- Actively advocate healthy body images, diversity & inclusion
- Publish regular articles and posts on fair fashion via our channels
PACKAGING
TARGETS
- 100% of packaging originates from sustainable sources and is recyclable
- Achieve a 10% reduction in packaging use
ACTIONS
- Switch all bags, receipts and flyers to more sustainable materials
- Pilot solutions for reusable packaging in both B2B and B2C
- Work with Canopy Pack4Good initiative to reduce packaging use
CIRCULAR ECONOMY
TARGETS
- Integrate circular economy thinking into all business areas
- Consider circular economy principles in product design with a focus on longevity and quality
ACTIONS
- Create circular design handbook & product scorecards
- Publish Care & Repair Guide for customers
- Set up roadmap & train all employees on circular economy thinking
FOOTPRINT
TARGETS
- Significantly reduce our greenhouse gas (GHG) and water footprint
- Set up footprinting tool, quantitative targets and a roadmap
ACTIONS
- Switch to lower GHG transportation modes
- Cooperate with transport providers to optimise routes & loads
- Procure low impact, environment-friendly fabrics
PEOPLE & OPERATIONS
TARGETS
- Foster a collaborative and sustainable work environment guided by core values
- Significantly reduce waste at our office
- 100% CO2 “neutral” business travel
ACTIONS
- Conduct regular team building activities and well-being initiatives
- Invest in employees' skill development & training
- Implement footprint reduction projects for our logistics
- Set up a "zero waste" action plan with employees
VALUE CREATION
TARGETS
- Create true and long-term social, environmental and financial value via our roadmap
- Holistic thinking is the basis for all our decisions and actions
ACTIONS
- Support causes linked to our activity and set up strategic partnerships to drive systemic change
- Conduct regular workshops on sustainability and innovation
- Set up employee action groups to realize our roadmap
- Complete and regularly update materiality matrix and risk analysis
